Allows third-party app payments on Android India News, The Indian Express
You know how Apple forces all in-app payments to go through its billing system? Yes, Google will implement a similar policy on March 31. But oddly enough, Google just made a hub at the last minute. It is now exploring a “user choice” billing option that will really improve the payment experience in all android apps.
The idea behind user choice billing is quite simple. Participating apps no longer have to force users into a browser window for third-party payment options. Instead, they can incorporate their own payment system directly into their apps, as long as “Pay with Google” is also an option.
Google is still investigating user choice billing, so the rules aren’t set in stone. The company has also only confirmed that it is testing this system with Spotify† Other developers are still forced to use “Pay with Google” and ditch their browser-based payment systems on March 31, which is a shame. (There’s a bit of leniency here, as developers can appeal to Google to extend the March 31 deadline.)
The good news is that user choice billing will improve your customer experience. Once it’s rolled out, you can open an app like Spotify and pay for a subscription using whatever billing system you choose. If you don’t feel like typing in your credit card information, there’s Google’s payment system. And if you want to give Google the finger, you can pay Spotify directly.
That said, we’re not quite sure what the future holds. Google is scrapping all payments made through its billing system, so many developers have responded by raising in-app prices. I imagine Google will make fair pricing a requirement for user-choice billing, but if customers choose to go through Google’s payment system, developers will still be missing out on a profit.