Arby’s wants to offer virtual food in Metaverse


Alex Dovbnya

One of America’s Largest Fast Food Chains Prepares to Join the Metaverse

Arby’s, a fast food sandwich restaurant chain headquartered in Atlanta, Georgia, has registered trademarks with the US Patent and Trademark Office (USPTO) to be part of the Metaverse.

Image by @joshgerben

The filings indicate that it plans to offer virtual food and beverage products. The company also plans to operate a virtual restaurant that will feature both virtual and actual goods. The virtual restaurant will also have home delivery, according to one of the trademark filings.

Arby’s already has some fearsome competition in the Metaverse. As reported by U.Today, McDonald’s, the largest fast food chain in America, filed a series of similar trademark filings in the US last month, showing its intention to offer virtual food and operate a virtual restaurant online under its brand names.

Of course, some may assume that the idea of ​​virtual food in the Metaverse makes no sense. However, Josh Gerben, a trademark attorney who routinely monitors major corporations’ Metaverse-related filings, offers: a different perspective: People who are handing out in the Metaverse don’t have to take off their virtual reality headsets to have food delivered right to their door.

Burger King, a major chain of burger restaurants, also doesn’t want to sit on the sidelines as the Metaverse frenzy continues to pick up steam. The company followed its arch-rival’s lead by trademarking its name last week to offer virtual goods and beverages. The Florida-headquartered hamburger chain also plans to issue non-fungible tokens (NFTs), according to recent filings.

As reported by U.Today, Anglo-Dutch consumer goods giant Unilever and US energy giant Chevron also filed Metaverse-linked trademark applications with the USPTO earlier this month.



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