Ax is bringing back its Dogecoin-themed deodorant

Alex Dovbnya

Ax, one of Unilever’s largest personal care brands, launches a limited edition of Dogecan

Axe, one of the most popular personal care brands from British company Unilever, has just announced a limited edition of a Dogecoin-themed deodorant in a tweet

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The first batch of 100 items will be available soon, the company said. Ax has clarified that they will be available for purchase with Dogecoin.

The announcement was made on the occasion of “Dogeday”, which is celebrated on April 20. The choice of date is an obvious nod to the pot 4/20 joke overused by centibillionaire Elon Musk, who happens to be the most vocal proponent of the original meme cryptocurrency.

A year ago, the followers of the meme cryptocurrency tried to push the price of the largest meme cryptocurrency to $1. The attempt failed, but the Bitcoin parody rose to $0.73 in early May before witnessing a rapid crash. Dogecoin is currently down 80.84% ​​from its all-time high and is currently trading at $0.14 on major spot exchanges.

This isn’t the first time Ax has pledged to make crypto-scented body spray last year. Despite Dogecoin failing to hit $1, the company started giving away cans of Ax Dogecan to some super fans of the best meme cryptocurrency who had to pre-register to get it.

As reported by U.Today, Unilever has also decided to join the metaverse. In late March, it filed several trademark applications to offer virtual goods, such as deodorants and antiperspirants, under the AX brand.

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