Baby Doge scores deal with German football club


Alex Dovbnya

Dog coins continue to score deals with football clubs

Shiba Inu-inspired cryptocurrency Baby Doge has announced a partnership with German football club TSG Hoffenheim.

As part of the deal, the club will partner with the Baby Doge team to develop a collection of non-fungible tokens (NFTs).

The Dogecoin knock-off will be advertised on LED signs around the field during all home games. Hoffenheim and Baby Doge will also create co-branded content.

Mike Watson, project manager at Baby Doge LLC, described Hoffenheim as a “forward-looking” and “technology-driven” club. He says the partnership will expand the project’s presence within the European Union as it becomes part of the Bundesliga, Germany’s top professional football division:

We strive to expand our global reach as a community-based project, and to forge strategic partnerships with world-class organizations, enabling Baby Doge to demonstrate our benefits and establish us as a player in the sporting world.

Founded in 1945, Hoffenheim took third place in the Bundesliga during the 2017-18 season and qualified for a place in the UEFA Champions League for the first time.

With his most recent deal, Baby Doge took a page out of Floki Inu’s playbook. As reported by U.Today, the cryptocurrency inspired by Elon Musk’s Shiba Inu dog has partnered with numerous notable football clubs, including Bayer 04 Leverkusen, Lazio FC, and Kerela Blasters.

In the meantime, blockchain platform Tezos has reportedly signed a major sponsorship deal with English football giant Manchester United.

Baby Doge’s Fading Rally

BABYDOGE is a Binance Smart Chain based coin created by anonymous developers.

Unlike Shiba Inu and Dogecoin, the biggest meme coins, Baby Doge started the year off right, with price more than doubling in early January.

The token dropped abruptly in late January along with the rest of the crypto market. It is down 43.3% from its record high.

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