Briya to reshape health research with blockchain


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Information sharing enables industry leaders in various industries to efficiently access and manage data. If companies want to exploit the limitless possibilities of data, they must invest in building their data networks. Today, organizations are creating and consuming data at a rate that: statistic predicts it will reach 180 zettabytes by 2025.

Unfortunately, some challenges prevent companies from taking advantage of the data economy. Categorizing data is difficult, especially for organizations that don’t know how to do it. The costs of exchanging data are also enormous.

In healthcare, data helps doctors, nurses and other physicians deliver excellent patient care. Healthcare researchers can use new insights for drug discovery and development, giving terminally ill patients a chance for a full recovery.

briya, an Israel-based company providing a data-sharing solution, believes its technology can make a difference. The company’s CEO and co-founder, David Lazerson, noted in a press release that Briya’s blockchain-powered solution could potentially reduce the data sharing problem in healthcare.

A decentralized healthcare data architecture

As more healthcare providers and researchers adopt new technological approaches to improve patient care and cure chronic diseases, there is a burning desire for a near-perfect platform for data sharing. Briya joins the healthcare data race – merging stealth with new funding of $5.5 million. The company aims to build a sustainable data web for the healthcare sector – a sector described by a Briya consultant, Fabio Lievano, as ‘categorized, inefficient and ineffective’.

Data sharing is one of the most compelling trends in today’s enterprise, with a Gartner Report advising industry players to consider incorporating a data sharing culture for better business outcomes. The report also shows that organizations that: take a chance on data exchange are likely to outperform their rivals by 2023.

Using a dedicated decentralized architecture that is fast and easy to use, Lazerson’s solution provides rapid standardization of healthcare interoperability assets (FHIR) that are compliant with HIPAA, GDPR, and data usage agreement (DUA) protocols. He also said the technology will seek to foster collaborations between pharmaceutical companies, life science institutions and researchers.

Investing in the exchange of health information

Using new technologies can be challenging, but the results often outweigh the drawbacks, said Lazerson, who added that enabling open collaboration through a broad network of healthcare experts promotes interoperability and a sense of community.

a typical exchange of health information (HIE) platform enables healthcare providers to access and share patients’ medical histories. For patients who are being prepared for an institution transfer, HIE ensures that they receive the same (or better) quality of care. A standard HIE system also improves visiting experiences and patient satisfaction.

Embracing HIE systems like what Briya offers involves storing patient data in a secure database. Subscribers can access the data through a digital channel. This doesn’t eliminate medication errors, but it reduces them, improves data efficiency, secures critical information, and helps health professionals better monitor patient health.

Blockchain for healthcare

Briya claims its product can meet the needs of healthcare facilities by using advanced technology to quickly access data, allowing doctors to view a patient’s detailed history and provide appropriate treatment.

Product features on the company’s website include: active re-ID prevention, fresh data and more. According to Briya co-founder Guy Tish, Briya runs solely on data and is committed to de-identifying data while preserving the accuracy and reliability of the data. The company also deploys fraud detection algorithms that detect questionable searches and block attempts at re-identification.

An important part of Briya’s decentralized structure is the use of third-party servers to retrieve data directly from the source and transmit it without pause — a feature Briya says ensures that data never leaves its intended position.

More about Briya

Briya positions itself as a growing provider of data exchange solutions that “reaches the holy grail of data”. Co-founded by Lazerson and Tish in 2021, the company focuses on providing healthcare professionals with the right online repository of patient data.

Briya’s founders insist their solution is the best choice in terms of security, 10 times faster, FHIR compliant and affordable. The company believes its platform fosters collaboration among many healthcare providers using a data-sharing recipe. Briya’s recent funding was led by Amiti Ventures and Insight Partners.

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