Buy Google Search Ads for your business or sideshow
Marketing for your small business used to be as simple as sending out a few flyers or placing an ad in a newspaper. If you were ambitious, you could jump for a TV commercial. Those days are over.
Traditional advertising has been pushed aside for digital marketing and online superpowers such as Google and Facebook rule. So if you’re looking to get more exposure for your business, Google Search Ads is a great place to start. Who is actually behind the ads you see online? Tap or click here to find out.
If you’re running a business or a side business and looking to bring in more customers, read on for beginner tips to help you navigate the world of Google Ads. You will have new customers in no time.
How does Google Ads work?
If you’re not familiar with Google Ads, your first question is likely to be, how does it actually work? Fortunately, it’s not as complicated as it sounds! When you buy a Google search ad, your product or service is shown to potential customers when they search for things relevant to what you offer.
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Think about it this way: Have you ever noticed that Amazon, Facebook and other websites magically offer you things you are interested in every time you log in?
By buying an ad from Google, potential customers see your products when they go online. Isn’t that convenient? Here’s a simple overview of how it works:
When you buy your ad, select your goal, whether that be more visitors or more calls, choose from several options. Choose the location you’re targeting. You can choose by zip code for local businesses or even broader by state or country. Choose how you want your ad to look and feel, then choose a monthly budget. You are done!
When Google users click on your ad or contact your business, they are charged for the ad services.
How do I find the right audience for my company?
Your business has to target the right customers, otherwise advertising will be for nothing. Here’s what we mean by that: If you’re a retiree financial planning service, you don’t want to target recent graduates or you’ll never see results.
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You can find the right audience for your business by asking yourself a few questions. You can also use some simple features from Google designed for audience targeting.
First, think about what you sell and in which age category you would buy your product or service. Referring to the example above, if you’re selling financial services for retirees, you’ll want to target customers who are either of retirement age or who are currently planning to retire.
Second, think about your location and who can benefit from your services. If you’re a hair salon, you’ll want to focus locally. If someone lives in California, they are unlikely to visit your Florida hair salon. So nationwide targeting would be a waste of money.
Finally, consider the income and budget of who you want to target. Depending on the cost of your product or service, you’ll want to show your ads to people who have the disposable income to pay for it.
How do I find time for this?
Running a business is time consuming. If it’s an afterthought, you probably also have a full-time job, which doesn’t leave you much time for anything else. Google knows you’re busy and recommends just checking your ad settings for 30 minutes a week.
It makes it even easier by letting you manage everything from your mobile phone so you can track your ads on the go. Setup is also a breeze. Using the simple steps we listed above, you can launch new ads in minutes.
How much does Google Ads cost?
Hearing the words advertising can make your wallet run away with fear. Breath. Google Ads is for every budget. Any company can set the budget that works for them, managed in your budget settings. There are multiple options for each background.
If you’re wondering how much it will cost you per click, the cost varies by industry and method. This is a rough estimate:
Automotive- $2.46 average CPC (cost per click)
B2B-$3.33 Average CPC
Consumer Services- $6.40 Average CPC
Ecommerce- $1.16 Average CPC
Education- $2.40 Average CPC
Employment Services- $2.04 Average CPC
Industrial Services – Average CPC of $2.56
Real Estate- $2.37 Average CPC
Technology – Average CPC of $3.80
As a bonus, you are only charged when potential users interact with your ad on Google. This process is known as pay per click. How much each click costs depends on several factors. You can learn about the cost behind each interaction and how to create a budget that works for you here.
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You might be nervous if you’ve never worked with Google Ads before. However, the process is relatively simple and manageable with these simple steps. If you’re looking to get more customers or get noticed in your area, Google Ads is a great place to start.