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Tata Motors officials say the Avinya concept will be introduced to the market by 2025.

Tata Avinya EV concept. (Image: Tata Motors)

Tata Passenger Electric Mobility (TPEM) has unveiled a brand new EV concept, the Avinya. In case you’re wondering, Avinya is derived from Sanskrit and translates to innovation. The Avinya concept is based on Tata’s Gen 3 architecture and will form the basis for a number of new electric vehicles from the homegrown automaker. Tata Motors officials say the Avinya concept will be introduced to the market by 2025.

Tata Avinya EV concept. (Image: Tata Motors)

Speaking on this historic occasion, N Chandrasekaran, Chairman, Tata Sons and Tata Motors, said: “As the Avinya concept became a reality, the central idea was to offer a mobility solution like no other – a state-of-the-art software on wheels that is well designed, sustainable and reducing the environmental footprint of the planet.Green mobility is at the heart of TPEM and the Avinya concept is a perfect reflection of what the company stands for: a creation that will not only accelerate the adoption of EVs, but also accelerate this movement. Furthermore, at the Tata group we are in a unique position to bring all the expertise needed to build these mobility solutions and we are convinced that in the coming years we will have a bigger and more sustainable impact, not only in India, but also worldwide.”

Tata Avinya EV concept. (Image: Tata Motors)

Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd. and Tata Passenger Electric Mobility Ltd. added: “It is indeed a matter of pride for us at TPEM to present to the world the Avinya concept, a vision that is central to signaling a ‘New Paradigm’. Adhering to its values ​​of Simplicity, Timelessness , Effort and Grace, the Avinya is not just a concept, it is our new identity, an identity that is here to challenge the status quo. It gives me an intense sense of optimism to explore a new typology of vehicles that will introduce the automotive industry to options beyond mobility – a tranquil space that will provide you with a complete sensory experience while on the move.At the heart of the Avinya concept is ‘IN’, which is our Indian roots shows and emphasizes our pride in discovering new ways to move and power vehicles.The Avinya concept is the result of our first idea built on our Pure EV GEN 3 architecture. r, enabling us to produce a range of globally competitive EVs. Our vision for pure EVs is focused on delivering wellness and rejuvenation while travelling, supported by advanced technologies, aimed at improving the overall quality of life.”

Tata Avinya EV concept. (Image: Tata Motors)

The Avinya concept is said to have originally been inspired by a catamaran. Tata believes he combines the essence of a premium hatchback with the luxury and versatility of an SUV and the space and functionality of an MPV. In our view, it brings back the station wagon concept. A major highlight at the front and rear of the vehicle is a new identity. This new identity as part of the DRL is a subtle nod to Tata’s commitment to improving the quality of life and is a critical step in the evolution of EVs. Then of course there are the ‘Butterfly’ doors, which add a touch of class to the concept vehicle.

Tata Avinya EV concept. (Image: Tata Motors)

Tata has also provided the Avinya concept with a skydome that enhances the overall feeling of space and natural light. That’s not all, there’s also the funky steering wheel design, voice-activated systems, swivel seats and a scent diffuser for creating a relaxed look. In addition, the Avinya concept was designed with less screen time in mind. With this in mind, the Avinya concept has been made screenless to avoid distractions in the car and create a stress-free environment for mind and soul.

Tata Avinya EV concept. (Image: Tata Motors)

The Pure EV GEN 3 architecture is built using next-generation materials, efficient electronic components, and proprietary energy management strategies and algorithms for efficiency management. Extensive use has been made of lightweight materials and an optimized structure for an EV-only drivetrain, with appropriate stiffness to help minimize overall mass, leading to good weight management. In addition, the battery used will support an ultra-fast charging capacity, in line with the evolution of the infrastructure, pumping a range of at least 500 kilometers in less than 30 minutes.

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