How to start your own YouTube channel: 5 tips for success
YouTube is a video sharing platform, a streaming service and a social media platform in one. It hosts every type of content you can think of, and more is uploaded all the time.
It can be challenging to find what you’re looking for with so much content. Want to watch a live event or filter out things you don’t need to see? What about avoiding parodies? Tap or click here for eight YouTube tricks that will help you search like a pro.
Anyone can create and share content on YouTube. It’s easy and free and can be a creative outlet for your hobbies or a new way to draw attention to your brand or small business. Whether you want to create cooking videos for beginners or run a business that writes resumes, YouTube can share your content with the world. We help you on your way.
How to create a channel
Anyone can watch videos on YouTube, but you need a Google account to like videos and subscribe to channels. If you want to upload your videos, you need a YouTube channel on top of that.
To start a YouTube channel:
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Sign in to YouTube on a computer or your mobile phone. Tap your profile picture, then tap Create a channel. Tap Create Channel in the menu that appears. Check the details (with your Google account name and photo) and confirm to create your channel.
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Your channel name is the official name by which people will know you. If it’s a personal channel, you can name it after yourself. If you focus on a topic, you can work that into the name. While you can change your channel name, it’s not a good idea to do it often.
Think about how your channel will grow before you come up with a name. You want it to stay relevant. Make it catchy and keep it simple if you can. You want people to remember your channel name and make it interesting for newbies.
Think about your cover photo. Like your channel name, you want it to be relevant and grab attention. For example, if your channel is for kids, you may not want to use the same photo as it would for an adult audience.
Describe your channel in the About section. Tell a story about how you got started or why you created the channel. Share your goals with your audience and provide detailed information, but don’t go on too long.
Also put contact and relevant company information in your About section. And don’t forget to leave contact details and links for your audience to learn more.
YouTube sees more than 2 billion monthly logged in users and 500 hours of content is posted every minute. What makes your channel or company unique from the others? Check out similar content to get ideas and create your content based on that inspiration.
How often should you post?
Your production schedule will depend on a number of factors, including how much work goes into each video, how much time you have, the length of the videos, and the types of content.
You can probably post every day when you’re out with your phone making vlogs. These are candid and unplanned snippets that you can share with your audience.
Let’s Play videos take a little more work, but they can be filmed unscripted and filmed with a camera that focuses just on you and the game you’re playing. You can also post these daily.
If your videos require a lot of research, space your posts. The videos should reflect the work you’ve put into them. Show your audience that you’ve put in the effort by creating high-quality, well-researched videos.
If you work with a group of people with different roles, you may want to post once a month. This could be production teams (sound, cameras, editing, directing, and more) or simpler videos that feature multiple personalities, such as skits.
Think about how things will be on the road. The time and energy you have now may not be enough in a few months. How much time can you spend on it in the long run? Are you doing it for fun or to make money?
As your channel grows, your audience will expect some consistency. If you post daily videos for a while and then suddenly stop, you may lose interest. Of course, sometimes it can’t be avoided, and in this case you can post a video explaining why your schedule is changing. But don’t make a habit of it.
Start slow and find a frequency you can sustain.
Marketing your channel
You’ve put a lot of work into your channel and now you want to get it out there. Cross promotion is a method that can increase your brand awareness. Working with peers benefits both of you and is a great way to network.
It can be as simple as a popular channel promoting one or two new channels working together on videos.
YouTube is a search engine, which is why SEO is important. You need to optimize your channel to rank higher in search results, just like you would for a website.
Primary keywords should be central to your titles. Primary and secondary keywords can be placed in your video descriptions, where you have more room for them. You can include synonyms and variations of long keywords to increase the chances of your video being seen.
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