Lexus India launches new Buyback Promise program for ES 300h – AutoNews, Firstpost
Lexus claims that the buyback program for the ES 300h will offer the highest buyback price in the luxury car market with up to 60 percent residual value.
Lexus ES300h. (Image: Lexus)
Lexus India has announced the launch of its new ‘Buyback Promise’ program, starting with the locally assembled ES 300h. There is also a loyalty program under the ‘Lexus Life’ umbrella. Lexus was launched in India in 2017 and is celebrating its five-year anniversary in the country. The buyback program for the ES 300h ranks among the highest buyback price in the luxury car market with up to 60 percent residual value. Under this program, the Japanese luxury car maker will provide its guests with the industry’s best low-cost financing options and resale value for its cars. The loyalty program will benefit existing Lexus customers on their next Lexus purchase with a slew of offers and packages.
Commenting on the occasion, Naveen Soni, President of Lexus India, said: “Firstly, I would like to sincerely thank all our guests for their continued support, trust and confidence in the Lexus brand over these 5 years, which has made this journey an unforgettable experience. made. † We are celebrating 5 years of Lexus in India with the introduction of the Buyback Promise scheme for the Lexus ES 300h and the Lexus Loyalty scheme. We want to strengthen our guests’ confidence in Lexus while demonstrating our confidence in Lexus vehicles and our strong commitment to the Indian market. In this new era, consumers are more conscious about their purchases, and we make the best for them. By staying true to the Lexus belief of “Omotenashi”, we ensure that we provide exceptional experiences for our guests. We look forward to bringing more such experiences to our guests and enriching their lifestyles.”
Lexus India had launched the ‘Lexus Life’ program in 2021, an exclusive ownership program for Lexus buyers who are treated as ‘guests at home’ at Lexus. Under this program, Lexus brings new ownership benefits through Lexus Ownership Portfolio, which includes a variety of detailed plans for financing, service, warranty, insurance and roadside assistance. In addition, Lexus also introduced ‘Lexus Pre-Owned’, a new platform where customers can easily trade in and upgrade their Lexus vehicles.