Mark Zuckerberg Shows Vision for User-Created Metaverse with Crayta Tools
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Meta CEO Mark Zuckerberg announced that user-generated content tools will help bridge 2D gaming experiences on Facebook to Meta’s long-term vision for the metaverse.
The metaverse is the universe of virtual worlds all interconnected, as in novels like Snow Crash and Ready Player One. Last October, Zuckerberg rebranded Facebook as Meta and turned it into a metaverse strategy, driven by the company’s investments in virtual reality.
In the summer of 2021, Meta bought Unity 2 Games, a UK company that created a user-generated content tool called Crayta. Powered by Meta, Crayta launches today as a cloud-streamed experience.
Zuckerberg also announced that Facebook Gaming is expanding the availability of its catalog of cloud games to more countries in Western Europe, an important step as the same infrastructure will play a major role in delivering metaverse experiences on Meta’s platforms in the future.
With the addition of Crayta, Facebook Gaming continues its mission to make games more accessible and democratize game development, the company said.
Meta last year acquired Crayta for user-generated content tools.
Crayta was first launched on Google Stadia in 2020 and then on the Epic Games Store on PC in 2021. It offers thousands of user-created games and virtual worlds for people to play and participate in. It also offers an easy-to-use toolkit that allows everyone to create their own games together and build their own experiences from scratch.
Before the announcement, Zuckerberg joined Crayta creators in-game to rebuild the courtyard of Meta’s headquarters, Hacker Square, complete with minigames and amusement park rides. During the build, Zuckerberg and the creators discussed the future of the creator ecosystem, the emerging category of game creators as world builders, a long-term vision for the metaverse, Facebook Gaming’s cloud infrastructure and its implications for delivering metaverse experiences, and more.
“One of the things I really like about this is the idea of being able to design a space or a game from the space or game,” Zuckerberg said.
Zuckerberg teamed up with Crayta creators DryCoast & Kay to reinvent Meta’s Hacker Square in-game, along with Russ Dooley from Crayta’s development team.
Regarding cloud infrastructure, Zuckerberg said, “If you wanted to run something like this in this high quality of a 3D environment, that would be really hard to render in a browser or on phones, but if you could do it with a cloud infrastructure and then sending it down the network after it’s already rendered in the cloud is a pretty big step forward.”
Zuckerberg said he’s been a gamer since he was a kid.
“When I started building things when I was a kid, I got a computer first, I started playing games, then I started writing and developing games, and from there I started coding other things. I love giving people more tools to build games,” said Zuckerberg.
You see, you too can be a multi-billionaire if you just play games. Tell that to your parents.
On the potential for the metaverse to be 2D and 3D, Zuckerberg said, “Often people often think of the metaverse as 3D experiences you can have in virtual and augmented reality, but I think Crayta shows you can build both.” and enjoy these kinds of experiences very easily in all kinds of 2D environments, including only within the Facebook app on phones and on computers.
Who is the man in the lower left corner?
He added: “I’m excited to launch our Crayta social world and game-building environment on Facebook Gaming. With our cloud streaming technology, it’s very fast to build on both mobile and desktop, even if you don’t have a powerful I recently popped into Crayta with some talented creators to talk about the future of gaming while building Meta’s iconic Hacker Square.
There are, of course, those who are skeptical of Meta, which loses about $3 billion per quarter in its metaverse division of Reality Labs. But when you put the totality of the company’s finances in the context of those losses, Zuckerberg has a lot of time to experiment with the metavers.
“For some, CEO Mark Zuckerberg’s almost fanatical obsession with the Metaverse represents a headache-inducing headwind. Last year he argued, “I believe the metaverse is the next chapter for the Internet.” But context matters — it’s one thing for Zuckerberg to change the company’s mantra; it’s another matter to change the source of income,” said Charles Archer, financial writer at IG. “The CEO might throw this money away, but it might as well be a good investment from an incredibly successful entrepreneur. In addition, Meta generated nearly $118 billion in revenue and $29.4 billion in profit in 2021. It can easily afford to spend $1 billion a month on the Metaverse. If the concept never gets off the ground, Reality Labs could simply close at any time and keep the extra cash. And with an attractive P/E ratio of just 15, Meta shares remain the world’s social media superpower.”
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