McDonald’s plans to enter Metaverse with virtual restaurant

Alex Dovbnya

McDonald’s plans to operate a virtual restaurant, according to its new trademark filings

Fast food giant McDonald’s is apparently making plans to be part of the metaverse, according to the company’s recent trademark filings.

The world’s largest restaurant chain has filed ten applications to offer virtual goods and beverage products in the form of downloadable media files that will contain non-fungible tokens (NFTs).

The Chicago-headquartered company is preparing to operate a virtual restaurant featuring real and virtual goods.

McDonald’s also plans to host several entertainment events, including concerts, in the metaverse, according to one of its trademark filings.

As reported by U.Today, Elon Musk, the world’s richest person, recently incited the fast food giant to accept meme cryptocurrency Dogecoin, promising to eat a McDonald’s Happy Meal on television. The fast food chain laughed the offer down by asking Tesla to add support for fake cryptocurrency Grimacecoin in return.

McDonald’s also started trolling the cryptocurrency community in the wake of the crypto crash that happened in January.

Last month, retail titan Walmart also filed several metaverse-related trademark filings, aiming to offer a selection of virtual goods.

Nike and Adidas, major sportswear companies, have also jumped on one of the hottest trends in technology.

Meanwhile, entertainment giant Disney hires an NFT expert.

After Facebook rebranded itself as Meta in early November, analysts at Morgan Stanely predicted the metaverse market could reach $8 trillion, but also warned of high hurdles to adoption.

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