PrettyDamnQuick automates logistics delivery for retailers
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PrettyDamnQuickan Israel-based automated e-commerce logistics company targeting retail and logistics businesses through automation announced today that it has raised a $6 million seed round.
COVID-19 brought the whole world to a standstill in its early days. And even now, its impact remains indelible. While the pandemic affected organizations in many ways, it also resulted in the emergence of new platforms that use automated technologies to solve critical problems.
Gartner’s Survey Board of Directors 2020 revealed that COVID-19 urgently needs organizations to accelerate their digitization efforts, with 69% of boards of directors noting that the effects of the pandemic crisis are accelerating digital business initiatives. As the pandemic drives more organizations toward digital transformation, automation has become a cornerstone for supporting the retail and logistics industry.
according to another Gartner survey, two of the top three priorities for logistics leaders are cost reduction and increasing customer satisfaction. PrettyDamnQuick says the platform provides a turnkey solution that makes logistics a competitive advantage for organizations through simple and scalable order management, predictive algorithms and dashboards with actionable data.
PrettyDamnQuick CEO and Co-Founder Avi Moskowitz told VentureBeat that delivery is central to the customer experience and PrettyDamnQuick’s platform helps retain customers by increasing conversion rates at checkout, reducing operational costs and speeding up the delivery process. .
How PrettyDamnQuick works
“Our system is divided into two parts: ‘promise what you deliver’ and ‘deliver what you promise,'” Moskowitz said. He explained that the first part is in the checkout, where merchants can set up all the necessary information so that they can present customers with accurate delivery expectations. Moskowitz said PrettyDamnQuick’s platform runs on predictive algorithms that help traders make smart decisions that speed up deliveries.
PrettyDamnQuick is designed to consider all possibilities during a delivery – such as inclement weather, change of location and others – and places them in the checkout process so that the buyer gets a true picture and comes away with a clear expectation of the delivery.
“If you don’t create an aggressive and meaningful expectation for delivery, customers won’t convert. And that’s why we’ve seen conversion soar at the cart and checkout, because when merchants say products will arrive at a specific time, our platform helps them deliver on it. That is ‘promise what you deliver’.”
PrettyDamnQuick’s “promise what you deliver” feature also provides customer experience intelligence that provides real-time information about the nearest stores to facilitate a delivery, helping retail businesses save on moving inventory.
PrettyDamnQuick’s “deliver what you promise” feature consists of four key steps: validate, assign, fulfill, and track. Moskwoitz said the company’s platform does the following things:
Ensures every signed order is valid. Considers different delivery options from a cloud-powered database and assigns them to the right fit. Fulfills the order by ensuring the product is picked, packed and ready for delivery. Follows the product supply chain to ensure products end up in the right hands.
PrettyDamnQuick is certified for security and undergoes continuous audits, Moskowitz said. PrettyDamnQuick stores data in the cloud with AWS and never collects payment or financial information in its system, he said.
“We use the AWS cloud service provider because they’ve done a great job being part of the support ecosystem. They were with us from the start, gave us incentives to get started, gave us access to their teams, and were more focused on the startup community than anyone else,” he said.
How PrettyDamnQuick distinguishes itself in the logistics sector
Moskowitz claims that their platform’s validation feature sets it apart from others in the market because many companies overlook it.
“Many logistics companies don’t consider validation simply because they don’t understand the implications. What we do during the validation process is we validate the phone number, address, inventory and fraud to ensure there are no fraudulent orders.”
According to Moskowitz, PrettyDamnQuick has competition in legacy systems that still use paper and spreadsheets for sorting data. He said this is mainly because logistics is an old industry and one of the latecomers when it comes to adopting digital technologies. Moskowitz said PrettyDamnQuick’s automation capabilities set it apart from other traditional logistics processing companies.
PrettyDamnQuick’s other competitors include Amazon, ShipStation, EasyShip, and third-party software-driven logistics solutions (3PLs), as well as internal manual spreadsheets. The company’s clients include eHouse, Loom&Table, Apricoat and the Israeli Strauss Group.
Just like Amazon
Moskowitz argued that Amazon is just a very sophisticated delivery company. “If you consider what Amazon does, they get a product from A to B as quickly as possible. They don’t care what the product is. This is our goal: delivery that leverages data to provide the best customer experience,” he added.
Moskowitz said PrettyDamnQuick is bringing the Amazon experience to small and medium-sized businesses (SMBs) by giving them the power and toolsets they need to build expectation at checkout, enabling them to make deliveries in a fraction of the cost. the time others need.
“PrettyDamnQuick represents a new generation of ecommerce technology providers focused on enabling small, micro and nano businesses to compete with their much larger competitors,” said Yonatan Mandelbaum, Principal at TLV Partners, in the company’s press release.
Mandelbaum told VentureBeat that TLV Partners is looking to partner with passionate founders. He said Moskowitz, co-founder Liran Erez, and the entire PrettyDamnQuick team have set out on a mission to empower small merchants to build long-lasting relationships with their customers in a way that’s different than before.
“PrettyDamnQuick is building some of the most critical tools to automate the small business delivery process — as the company continues to expand its product offerings in the coming years,” said Mandelbaum. PrettyDamnQuick helps small businesses, even those without logistics expertise, solve their problems — making it easier to compete with their much larger competitors, Mandelbaum said.
Milestones to expect
This funding round was led by TLV Partners with participation from Ground Up Ventures, Verissimo Ventures and some of Israel’s largest shipping, logistics and e-commerce brands. PrettyDamnQuick says the additional capital will help the company expand its platform into the US market, where it will begin serving nearly two million online stores through the established Shopify App Store ecosystem. The company plans to open an office in New York in the coming months, where it will establish its global presence.
Moskowitz co-founded PrettyDamnQuick in 2020 with Erez. PrettyDamnQuick currently has 30 employees and plans to double that number in the next six months. The company’s new product is available for free to eligible merchants in a pre-launch phase and will be publicly released on the Shopify App Store later this year.
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