Set up alerts to see what your customers are saying about you

You know brand identity and popular opinion matter when you own a business. Recommendations from existing customers can go a long way in increasing sales, so what customers say about you is vital information you can use to promote your brand.

But how do you know what customers are saying about your business, other than asking them directly? Fortunately, there are quite a few ways to keep track of information using a tool that has become a household name, Google.

Google Alerts is a useful way to track conversations and see what your customers like and don’t like. Here’s how to set up alerts to see what your customers are saying about you.

This small business tip is brought to you by our sponsor, Dell. Need technical help? Read to the end for a way to get free advice from a company you can trust.

So, what’s the point?

Google Alerts allows you to track keywords around the web and alert you when they are mentioned. This can come in the form of bad reviews, which you can then act on in hopes of salvaging business. You can also change or refine areas of your business that caused the bad rating, such as long wait times at a restaurant.

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Alerts aren’t subjective, so you’ll be notified of any mentions of what you’re tracking, whether it’s good or bad. If you’re wondering what to set up Google Alerts for, we have some suggestions:

Company nameIndustryCompetitorsCompany name + reviewYour nameGeneral business keywords, think of fast delivery, 24-hour service and more

If you choose to receive notifications about competitors, you can see what customers are saying about them and use this information to improve your own business. Keeping track of common business terms like 24-hour service can help you find new customers and fine-tune your services.

How to set up Google Alerts

Knowing what to track is essential, but you do need to set up the service. The good news is that Google Alerts is completely free, which makes the feature even more attractive. To set it up for your company, follow these steps:

go to in with the account you want to use to track alerts. Your business account is the best choice.Choose keywords to trackSelect frequency. You can choose directly or schedule them for when it suits you. Select your sources. Social media isn’t an option, but you can still follow blogs, news outlets, and other websites. Choose the region. This allows you to keep your notifications local to where your business is located. Choose Only the best results or All. Google can search the results for you or you can do it yourselfSelect Create Alert

Once you’ve created the alert, you’re good to go. You will now receive notifications for the keywords you select. You can create new alerts in the future by going through the same process.

Bonus: A Free Tool Every Small Business Should Know

Sometimes it feels like the world is throwing everything at you. To succeed, you need someone to guide you. That’s what Dell Technologies consultants do. They have the technical advice to help you choose the right devices to run your business. Don’t do it alone. Get the help you deserve from Dell.

Call a consultant at 877-ASK-DELL or visit for free expert support.

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