Shiba Inu Announces “Cutting-Edge” Fashion Partnership


Alex Dovbnya

Shiba Inu has announced a partnership with Richmond fashion label in an effort to boost adoption of non-fungible tokens

The Shiba Inu team has signed a “cutting-edge” partnership with the John Richmond fashion label, according to a tweet posted by the cryptocurrency’s official Twitter account.

It will launch a fashion collection in the form of 10,000 non-fungible tokens (NFTs). The physical versions of these tokens will be presented during Milan Fashion Week.

The fashion house was founded in the 1980s by British fashion designer John Richmond, who has worked with superstars such as Madonna, Kate Moss, David Bowie and Britney Spears.

In 2017, the Italian Ammaturo family acquired an 83% stake in the brand’s portfolio.

The fashion world continues to try to capitalize on the crypto craze. In January, leading Italian luxury fashion house Gucci launched an NFT collection in collaboration with the Superplastic brand. In February, lingerie giant Victoria’s Secret filed several patents related to metaverse.

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