Skechers, Global Footwear Company, opens store in Metaverse: details

Global sneaker brand Skechers is on schedule with the construction of an experience store on Fashion Street Estate in Decentraland. Skechers has leased the equivalent of a 5,000-square-foot location on virtual land owned by Metaverse Group to develop an immersive retail store on the Fashion Street Estate in the Decentraland Metaverse.

Skechers, the world’s third largest athletic shoe brand based in Southern California, recently filed trademark applications to sell virtual items, including shoes and apparel, laying the groundwork for Metaverse’s new growth potential.

Skechers has eight so far trademark applications, the most recent of which were filed last month for the Sketchers, Bobs, GoWalk, ArchWalk and Twinkle Toes brands. Under Armour, Puma and New Balance are among the other well-known sportswear companies that have filed trademark applications for virtual goods.

In the context of virtual goods and retail, Nike is another shoe brand that comes to mind because it has filed additional trademark applications for Nike and Nikeland.

There’s been a lot of talk about the Metaverse — spaces where virtual reality and gaming come together — ever since Facebook changed its name to Meta. Metaverse is a critical part of Web3, the next generation of the Internet that emphasizes user ownership of data and digital assets, and is attracting the attention of some of the world’s largest companies.

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