YouTube wants to add NFTs, no one surprised


It looks like YouTube wants to jump on the NFT hype train. Of course, this shouldn’t come as a surprise to anyone, since just about every brand (even the USPS) makes NFTs in one form or another.

YouTube CEO Susan Wojcicki published a letter to the YouTube community on various topics. As you’d expect, NFTs emerged, along with other plans the video giant has for the future.

“We are always focused on expanding the YouTube ecosystem to help creators take advantage of emerging technologies, including things like NFTs, while continuing to enhance and enhance the experiences creators and fans have on YouTube,” Wojcicki said in the letter.

Of course, that’s not the company outright saying it will be releasing NFTs in the near future. Instead, it’s just a hint that it has its eyes on them. It will be interesting to see how Google plans to make NFTs part of YouTube. Will individual content creators be able to create their own NFTs to sell as an additional revenue stream?

We’ve already seen the creators of some classic viral videos sell them as NFTs, so it might make sense for YouTube to jump right into that as it could make it easier to create NFTs and allow Google to get a share. .

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